Gr8 Read-Fascinate Your 7 Triggers to Persuasion and Captivation

Great Read: Fascinate YOUR 7 Triggers to Persuasion and Captivation by Sally Hogshead… author of Radical Careerist. Yes, I am hot on Hogshead whose books are enlightening, creative and utterly fascinating!


How Fascinating Are YOU?

A few nuggets from this gem of a book:
…“the key to mastering fascination is effectively activating the seven triggers: LUST creates craving for sensory pleasure. MYSTIQUE lures with unanswered questions. ALARM threatens with negative consequences. PRESTIGE earns respect through symbols of achievement. POWER commands and controls. VICE tempts with “forbidden fruit,” causing us to rebel against norms. TRUST comforts us with certainty and reliability.

“Whether you realize it or not—whether you intend to or not—you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? By mastering the triggers, your ideas become more memorable, your conversations more persuasive, and your relationships more lasting.

“The Wizard of Oz said, “A heart is not judged by how much you love, but by how much you are loved by others.” The true measure of fascination lives not in your own communication to the world, but in how the world communicates about you. If this sounds emotional, that’s because it is. We don’t intellectually evaluate messages—any more than we intellectually evaluate whether someone’s voice is high or low.

Hogshead, Sally (2010). Fascinate: Your 7 Triggers to Persuasion and Captivation HarperCollins

Irene Becker, Chief Success Officer, Just Coach It-The 3Q Edge™ | twitter
Helping Smart People Work, Lead , Communicate Smarter and Happier in High Stress, High Change Environments

2 replies
  1. David Brand
    David Brand says:

    Irene, thanks for bringing this book to our attention. Fascination is an intriguing area and one that can bring people in and engage them. Your comments about this book have me Fascinated about this whole area and I am going to pick up this book and read more about it. Thanks!

    • Irene Becker
      Irene Becker says:

      You are most welcome, David! Ah, Fascinate is a must read book! I have not yet posted my other Gr8 Reads to the blog, but can send them to you if they are of interest. The Empathetic Civilization (wonderful, important book) by Jeremy Rifkin Full Steam Ahead by Jesse Lyn Stoner and Ken Blanchard -Great book on business and life vision.

      Thank you so very much for taking the time to share your feedback!

      Very best, Irene


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